The H.C. Andersen museum located in Odense, Denmark, is set out to open June 2021. The museum honours Hans Christian Andersen, famous for his fairy tales. Think of The Little Mermaid, The Ugly Duckling, The Little Match Girl and The Princess and the Pea, which have accompanied generations of children. Designed by the globally acclaimed Kengo Kuma architects, the museum is set to be one of the biggest cultural openings in 2021 capturing the fairytale spirit very accurately with its mystical structures and enchanted gardens. The campaign spans across The UK, Denmark, Sweden, Norway, Germany, Austria, the Netherlands and Belgium. ArtPublicity will lead on the Dutch and Belgian PR campaigns. This project is a collaboration with its London-based partner Flint Culture.